creating
discovering
refining
conceptualizing
developing
at your service
Define & Refine.
Let's enhance and strengthen your brand's essence and offerings. I'll provide a fresh perspective on your product assortment, services, and overall brand identity.
Create & Conceptualize.
Have an idea that you need help bringing to life? I'll help you polish your concept, cultivate your brand, define your products/services, and offer guidance along the way.
Let's level up your brand.
From innovative marketing ideas and captivating creative concepts to comprehensive brand strategies, I'll equip your brand with the roadmap it needs to expand, thrive, and make a lasting impact in the market.
.jpg)
.jpg)
Discover New Opportunities.
I'll identify potential product opportunities for your business, and work with you to create and develop your own in-house product line or custom label.
Service Industry? Let's evaluate what you can streamline, elevate or add to help your brand and bottom line grow.
Craft Words that Connect
Let's unleash the power of words to amplify your brand's voice and captivate your audience with compelling copy. I'll craft and refine your brand messaging to ensure consistency and ignite a lasting connection with your customers.
Empower with Education
Leverage my expertise in beauty and consumer marketing, product development, and immersive experiences to create compelling content, trainings, and engaging educational experiences that equip your team, customers, or influencers with in-depth product knowledge to drive sales and foster brand loyalty.
About Marissa
FOUNDER
Meet Marissa, your go-to lifestyle marketing expert and consultant with 15+ years of experience in the beauty and consumer industries. Starting in the world of color cosmetics, she quickly rose to lead product development for two global brands by the age of 22. With a deep understanding of the entire brand development process, Marissa has collaborated closely with manufacturers, vendors, and retailers, gaining invaluable and diverse insight along the way.
Her passion for captivating brand storytelling continued to flourish while working with Estee Lauder's prestigious haircare brand, Bumble and bumble. There, she led regional marketing efforts and product trainings for business owners, stylists, and consumers. Marissa's product education expertise extends to include planning and executing product launch events, as well as developing engaging brand curriculum and developing brand style guides and messaging, including a series of masterclasses that she developed and taught for Bacardi's U.S. headquarters.
Marissa's talent for identifying a brand's unique needs and growth opportunities sets her apart. She's a master at crafting creative solutions and effective marketing strategies with compelling narratives that captivate audiences, foster brand loyalty, and maximize their potential in the marketplace.
Marissa is also a content creator and has worked with brands including Google, eBay, Shopbop, Guerlain Beauty, Burt's Bees, Dermalogica, The Ritz-Carlton, Steve Madden, Ralph Lauren, W Hotels, Four Seasons Hotels and Resorts, Walt Disney World, American Airlines, Creed Fragrances, Absolut Vodka, Nikki Beach, Ruth's Chris Steakhouse, Whispering Angel, David's Bridal, SLS Hotels, and many more.
